Apple Special Event – 21 March 2016

Introduction

This page offers live commentary on the Apple Special Announcement on 21 March 2016 beginning at 10:00 AM Pacific Time.

Privacy

Tim Cook began the event with a historic announcement about the urgency of defending our national privacy infrastructure. Apple has been in a high profile battle with the Federal Government as they have held their ground in demanding that the national digital infrastructure of devices remain private and secure. Learn more at Apple.com/privacy.

Sustainability

Apple’s operations in Singapore are powered by 100% renewable energy, and 100% of the data centers are powered by sun, wind, water power. Apple as a company is currently powered by 93% renewable energy. The biggest news is a new robot called Liam (shown below) that takes apart old mobile devices, separating parts for repurposing, recycling, or proper disposal. Learn more at Apple.com/environment.

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Health

Apple Research Kit is a big data health initiative pioneered by Apple. Effective data gathering can lead to meaningful analysis that offers actionable analysis which leads to positive health outcomes. Learn more at Apple.com/ios/health.

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Apple Watch

New colorful nylon mesh watch bands are now available. Learn more at Apple.com/watch.

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Apple TV

Tim Cook announced that apps are the future of television. There are now 5,000 Apps available for Apple TV. Sporting event apps let you watch multiple events at once. You can play games on the Apple TV and organize . The new TVOS will have folders to organize apps, similar to the iOS on iPhone and iPad. Learn more at Apple.com/tv.

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iPhone SE 4-Inch Phone

The iPhone SE will be available to order on March 24 and available in stores by the end of the month. Over 30 Million 4-inch iPhone were sold in 2015. So, they are brining the 4-inch phones back. Learn more at Apple.com/iphone-se.

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iOS 9.3

The iOS 9.3 release offers many new features. Here are a few.

  • The latest version of the mobile operating system is updated.
  • Notes Now Password Protected
  • Health app updates
  • News is used by 50 million people
  • Car Play is a safer smarter way to use iPhone in the car.
  • New features for education and iPad use in classrooms are available.

Night Vision Display Technology

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Car Play Display Interface

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iPad Pro with 9.7-inch Display

A new smaller iPad pro is being announced. It’s a more powerful iPad in a smaller form factor at a lower price. The new iPad incorporates 4-channel ambient light sensors that adjust the light for better nighttime viewing. The pricing will be $599 (32GB), $749 (128GB), $899 (256GB). Learn more at Apple.com/ipad-pro.

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New Event Location

In 2017 the new campus will be opened, so today’s special event was the last event to be held at the historic Apple auditorium where so many important announcements have been made. A rendition of the new campus is below.

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[Updated: 1:32 PM. There are no additional updates planned for this article.]

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